Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor.

Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can repeatedly engage your audience with your marketing content.

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There is a profound appreciation for originality and uniqueness in the realm of classic cars. The term used to describe these cars is “survivors.” While restored cars hold their appeal, the originals bearing signs of wear and tear are indeed treasures, albeit more challenging to come by.

A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That’s why drip marketing is so important.

Talk about personalized communications is all around us. Yet, only some businesses are using personalization in their marketing. The reasons vary, from thinking it’s too expensive to it’s too difficult to do. The reality is that neither is true.

If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Here are five tips to maximize your efforts.

As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data doesn’t, by itself, generate success.

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too.

This year, you have touched our lives and been a part of the blessings we have received…

Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it?

Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple, and Coca-Cola. When you think about these brands, you think about more than products.

Being grateful is sometimes very easy. At other times, it can be difficult. When all is in sync and life is functioning as our gift of good, gratitude takes very little effort.

Print and email are powerful tools for getting information out there quickly or engaging your audience on a frequent or programmatic basis. But when you want to communicate with your audience at a deep and emotional level, you want to turn to print.

Reprogramming is very often used in terms of software and computer technology. It is defined as “program again or differently.”

Promotional products are indeed a powerful tool for increasing brand awareness and motivating consumer behavior. They provide tangible, long-lasting reminders of a brand or company. Here's a closer look at some of the popular promotional products and how you can use them effectively in your marketing campaigns…

Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that your information will be shared with friends.

In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there's a timeless charm to a well-executed print campaign that captures attention and makes a lasting impression. Print has unique qualities that can elevate your direct mail efforts. Let’s look at five elements that make print special.

Direct mail is a powerful tool for retaining customers and building loyalty. It can be used to remind customers about your brand, offer exclusive discounts or promotions, and provide enticing content that keeps your consumers coming back. Let’s look at five ways you can incorporate direct mail into your customer retention efforts.

Are you planning an event? To maximize attendance, you need a comprehensive multichannel strategy incorporating various marketing tools. Let’s look at seven “must-have” elements to make your next event successful.